Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
At WebTech Design Studio we recognize the importance of SEO and all our websites are built with this in mind. Optimising an existing website can mean one of two options dependant on the quality of the original site. If the site has been designed reasonably well, a few simple steps and some key HTML tags inserted correctly can greatly increase a websites web presence. If a website has been poorly designed then the best way to optimise usually involves a full re-design of the site as this is the least time consuming and thus cost effective method.
